TED TODD FINE WOOD FLOORS
I have completed a number of projects for this flooring company, one of the largest being their 252 page trade and retail price lists which are produced twice yearly. These perfect bound brochures are the one place where you can browse over 400 floors plus accessories. The issue to solve when creating these was how to simplify the choice to the individual customer, whilst still showing the full range on offer. A design solution I came up with was to include a broadsheet mailer, showing a thumbnail of every floor, arranged by tone. Underneath each thumbnail I added the price and page number to shorten the customer journey, enabling them to find the floor that fits their colour preference and budget, without needing to leaf through 252 pages. I also created their journal magazine which highlights recent projects, offers and news.