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Garden design and build duo Catherine and Mark... no not Lucy and Frank, came to me with a challenge. You see, Lucy and Frank were their much loved and long departed labradors. They wanted them to feature on a new brand identity in order to clear up the name confusion and also show their perfect pooches that inspired their business name, and perhaps even their love of the outdoors. They also wanted to standout in an industry which is predominantly green without losing that 'nature feel.' I worked closely with the pair to bring together this autumnal gradient design with the gold and white alternative which will be embroidered onto navy work attire. The gold adds that little regal touch and shows they give the gold standard to every aspect of their work.