BLOG: Answer these 10 questions to find out if your logo is fit for purpose 14.07.2020

Is your logo fit for purpose-01.jpg

Take the test to see whether your logo is fit for purpose

How do you know if your logo design was done by a reputable, professional graphic designer and is it fit for purpose? There are so many out there who will sell you a logo from a pre-made template from an app or logo building website, so it’s hard to know whether what you’ve got is what your business really deserves.


Ok so let’s test it. Below are 10 questions about your logo.


You start with 10 points.


If you answer no to a question, you deduct a point. Keep a tally of your total.


Does your logo have more than 1 variation?


Do you have .eps or .svg file for your logo?


Do you have CMYK and RGB versions

of your logo?


Were you offered options in the initial

stages of design?


Do you feel your logo connects with your

target audience?


Do you feel like your logo reflects what you do?


Do believe your logo to be completely unique

and not similar to others?


Is your logo clear and legible, or do you ever

have to explain any part of it?


Do you have a brand pack or guidelines,

explaining your files, how to use them and best practices?


Do you know what fonts and colours you

should use alongside your logo?

The results

If you still have 10 points congratulations, your logo has been designed by a reputable source. It should grow with your business and you shouldn’t experience issues with any applications, whether that be billboards or business cards. It will be recognisable and professional and reflect your brand ethos at the very core of what you do.


Anything less than 10 and you might want to think about a redesign. These 10 points should be the bare minimum expected from someone qualified and experienced. If you were supplied only a jpeg or png of your logo, this is a red flag. A good designer understands file types and should always provide you with a vector file such as eps or svg (or ideally both), these are files that don’t lose quality or pixelate no matter how large they are scaled. I always recommend having a brand guideline document, to explain the do’s and don’ts when it comes to usage, they should also suggest fonts and colours. This will help you maintain a consistent brand across all applications and maintain a level of professionalism. You can have the best logo in the world but use it incorrectly and all credibility can be lost.

Your designer should work with you and give you options and are ideas at the design stage, they may make recommendations based on research of your target audience. Colours and composition can evoke emotions, so it's essential that they are the right ones. Different age groups, genders and personalities will react to different styles, it's about getting the right look for your market, and that's worth the putting in the hands of a professional, don't you think? 


In summary, each of the questions above point out an important element of branding, just like parts of an engine they go together to make things move. Missing cogs may not be noticed immediately but sooner or later you might break down. Make sure you choose the right designer to keep your business moving...


maybe you are already in exactly the right place for that. 😉