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I got chatting to Lauren over social media and found out she runs her own beauty business, she has always wanted a brand identity that speaks to her young, image conscious target audience. I worked with her to bring her branding up to date. After some research we went for a completely custom wordmark style logo, created especially for her business. Originality is key in a busy market, bold colours and thick vertical lines draw the eye. The idea was to create something that could be sophisticated but have a little playful edge to it too.

I later created some flyers to advertise a change of salon. Using Lauren's own photography of one of her willing clients, and a little photoshopping we brought together an on brand flyer to be distributed in the local area. Finbo designs is currently working on a brand new website for this growing brand.

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